Isolation of Puerto Rico's manatees affects survival odds

ScienceDaily (Oct. 25, 2012) ? New evidence shows there is no cross-breeding between endangered manatees in Puerto Rico and those in Florida, resulting in less genetic diversity in Puerto Rico's small manatee population and impacting its odds of survival.

The findings, which come from a study of West Indian manatees by the U.S. Geological Survey and Puerto Rico Manatee Conservation Center, could help resource managers make decisions about how to conserve the endangered marine mammal.

"Wildlife management has been one of the fields to benefit greatly from the ability to determine relatedness of individuals from DNA analysis, allowing management decisions to be based on concrete scientific evidence for genetic diversity and prospects for it to increase," said USGS Director Marcia McNutt. "These results for Puerto Rico's manatees are a wake-up call."

One key management concern is the ability of Puerto Rico's manatees to absorb and rebound from population declines. Current estimates suggest as few as 250 individual manatees may currently live in Puerto Rico. Furthermore, the population's genetic diversity is low, a fact which decreases a wildlife population's capacity to adapt to changing conditions and rebound after critical events that can cause deaths, such as hurricanes, boat strikes, or disease.

This latest finding -- that Puerto Rico's manatees are genetically isolated -- shows the population's vulnerability to future ups and downs is not being offset by migration from Florida manatees, as was once hoped.

"Puerto Rico's Antillean manatees have low overall numbers and low genetic diversity, both of which present risks for the population's long-term survival," said Margaret Hunter, Ph.D., a USGS geneticist and lead author of the study. "The lack of gene flow is another risk factor. We detected no signs that the Puerto Rico population is being supplemented by Florida manatees, through migration or breeding. This means that Puerto Rico's population must absorb shocks -- such as environmental change or disease -- on their own. It's a trifecta of genetic vulnerability."

In their most recent 5-year review, released in 2007, the U.S. Fish and Wildlife Service recommended that West Indian manatees be downlisted from endangered to threatened, although no decision was made at that time.

As of the last status review, it was difficult to determine whether the two populations were mixing. Puerto Rico's manatees were already considered a different subspecies -- the 'Antillean' subspecies, while those in the continental U.S. are the 'Florida' subspecies. Although the distinction had been based on different physical traits observed in the two types of manatees, this study confirms that there is indeed a strong genetic basis to those differences.

The research offers a clearer picture of breeding relationships because the research team compared Florida and Puerto Rico using nuclear DNA, which provides enough granular detail about diversity to draw conclusions about current breeding rates. Earlier genetic data on West Indian manatees came from analysis of mitochondrial DNA, a type of genetic material typically used to understand a species' ancient migratory past.

Among other findings in the study is the existence of two manatee populations within Puerto Rico itself that do not frequently interbreed. The two genetically different groups provide diversity that may improve the long-term prospects for manatees in Puerto Rico.

"This study provides solid data that allows us to better understand what Puerto Rico's manatee population faces internally to survive?both as individuals and as a population. It also directs us in developing and implementing future studies in health assessments and habitat use that will enhance current conservation efforts in the island on behalf of the species," said co-author Antonio Mignucci, Ph.D., director of the Puerto Rico Manatee Conservation Center and research professor at Inter American University of Puerto Rico.

Puerto Rico's manatees are not only isolated from Florida's population, but have little chance of receiving migrants from other nearby islands. The USGS has been working with the PRMCC and other biologists in Caribbean nations to gather new data about causes of death, habitat use, and breeding among manatees found on the surrounding islands. At this point, Jamaica and the Dominican Republic are believed to have small manatee populations while Guadeloupe, Haiti and the Virgin Islands have no known manatees.

"The more that we continue to learn about this unique mammal, the better we can enable managers to make decisions that ensure adequate protection," said Bob Bonde, Ph.D., a USGS research biologist and co-author of the research.

The study, "Puerto Rico and Florida manatees represent genetically distinct groups," is available online in the journal Conservation Genetics.

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The above story is reprinted from materials provided by U.S. Geological Survey.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Margaret E. Hunter, Antonio A. Mignucci-Giannoni, Kimberly Pause Tucker, Timothy L. King, Robert K. Bonde, Brian A. Gray, Peter M. McGuire. Puerto Rico and Florida manatees represent genetically distinct groups. Conservation Genetics, 2012; DOI: 10.1007/s10592-012-0414-2

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/cpe_8Sn532o/121025145233.htm

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Survival of the affordable care act assessed in new commentaries

Public release date: 24-Oct-2012
[ | E-mail | Share ]

Contact: Michael Turton
turtonm@thehastingscenter.org
845-424-4040 x242
The Hastings Center

(Garrison, NY) As the presidential candidates clash over the fate of the Affordable Care Act, a set of seven essays by leading legal experts, economists, and scholars examines the implications of the Supreme Court's decision on the ACA and makes it clear that there is no consensus about what is economically or morally just when it comes to health care coverage in this country. The essays appear in the Hastings Center Report.

While the essays provide a range of perspectives, a few common themes emerge. Foremost among them is that the individual mandate may not work as it stands.

Mark A. Hall, a professor of law and public health at Wake Forest University, argues that the Court "significantly weakened the individual mandate" by allowing Americans to opt out of insurance coverage if they are willing to pay a tax. This tax penalty leaves the mandate vulnerable because Congress could repeal it through the budget reconciliation process, he says.

Mark V. Pauly, of the Wharton School of Business, offers a contrasting view. While he supports the idea of a mandate, he is concerned that in its present form it may not achieve its goal of getting as many people as possible to buy insurance because the penalty for not doing so is too low for some groups, far less than the annual cost of premiums. Pauly also raises the possibility that the mandate could increase health care costs by increasing the number of procedures that the government requires insurers to cover.

Other essays raise concerns about costs. To be fair, writes Paul T. Menzel, a philosopher at Pacific Lutheran University, mandated insurance must be for care that is disciplined and cost-effective. "The cost-control provisions include some laudable next steps but are generally weak," he concludes.

James Stacey Taylor, an associate professor of philosophy at The College of New Jersey, states that the ACA's benevolent appearance is deceptive and that it is "neither economically sound nor morally acceptable." He argues that simply implementing the law will require "a small army of lawyers and bureaucrats," which will raise health care costs.

Several other essays examine what is morally acceptable in the health care arena. While none of them makes a moral case for health reform as a question about an individual's right to health care, they discuss other relevant values: responsibility, community, sympathy, and stewardship. Len M. Nichols, a health economist, professor of health policy, and director of the Center for Health Policy Research and Ethics at George Mason University, focuses on stewardship over health care resources, arguing that all Americans should be assured adequate health care. Although the challenges are great, Nichols suggests we now have the opportunity to remake our health care system into one that serves everyone. Those who oppose the government's role in attaining this goal are willing to stand by while tens of millions of Americans live without health care, he says. "A society that aspires to morality aims higher than that, and our Supreme Court has, by the narrowest of margins, allowed us to continue to dream big," Nichols writes.

William M. Sage, a professor and Vice Provost for Health Affairs at the University of Texas at Austin's School of Law, notes that the Supreme Court decision emphasizes the value of protecting personal liberty from government dominion, but in doing so both highlights the absence of solidarity around health reform and magnifies the importance of developing it.

Timothy Stolzfus Jost, who holds the Robert L. Willett Family Professorship of Law at Washington and Lee University, concludes his essay with a statement that might represent the only true consensus about health care reform: "The struggle for the soul of health insurance in the United States may be far from over."

###

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Public release date: 24-Oct-2012
[ | E-mail | Share ]

Contact: Michael Turton
turtonm@thehastingscenter.org
845-424-4040 x242
The Hastings Center

(Garrison, NY) As the presidential candidates clash over the fate of the Affordable Care Act, a set of seven essays by leading legal experts, economists, and scholars examines the implications of the Supreme Court's decision on the ACA and makes it clear that there is no consensus about what is economically or morally just when it comes to health care coverage in this country. The essays appear in the Hastings Center Report.

While the essays provide a range of perspectives, a few common themes emerge. Foremost among them is that the individual mandate may not work as it stands.

Mark A. Hall, a professor of law and public health at Wake Forest University, argues that the Court "significantly weakened the individual mandate" by allowing Americans to opt out of insurance coverage if they are willing to pay a tax. This tax penalty leaves the mandate vulnerable because Congress could repeal it through the budget reconciliation process, he says.

Mark V. Pauly, of the Wharton School of Business, offers a contrasting view. While he supports the idea of a mandate, he is concerned that in its present form it may not achieve its goal of getting as many people as possible to buy insurance because the penalty for not doing so is too low for some groups, far less than the annual cost of premiums. Pauly also raises the possibility that the mandate could increase health care costs by increasing the number of procedures that the government requires insurers to cover.

Other essays raise concerns about costs. To be fair, writes Paul T. Menzel, a philosopher at Pacific Lutheran University, mandated insurance must be for care that is disciplined and cost-effective. "The cost-control provisions include some laudable next steps but are generally weak," he concludes.

James Stacey Taylor, an associate professor of philosophy at The College of New Jersey, states that the ACA's benevolent appearance is deceptive and that it is "neither economically sound nor morally acceptable." He argues that simply implementing the law will require "a small army of lawyers and bureaucrats," which will raise health care costs.

Several other essays examine what is morally acceptable in the health care arena. While none of them makes a moral case for health reform as a question about an individual's right to health care, they discuss other relevant values: responsibility, community, sympathy, and stewardship. Len M. Nichols, a health economist, professor of health policy, and director of the Center for Health Policy Research and Ethics at George Mason University, focuses on stewardship over health care resources, arguing that all Americans should be assured adequate health care. Although the challenges are great, Nichols suggests we now have the opportunity to remake our health care system into one that serves everyone. Those who oppose the government's role in attaining this goal are willing to stand by while tens of millions of Americans live without health care, he says. "A society that aspires to morality aims higher than that, and our Supreme Court has, by the narrowest of margins, allowed us to continue to dream big," Nichols writes.

William M. Sage, a professor and Vice Provost for Health Affairs at the University of Texas at Austin's School of Law, notes that the Supreme Court decision emphasizes the value of protecting personal liberty from government dominion, but in doing so both highlights the absence of solidarity around health reform and magnifies the importance of developing it.

Timothy Stolzfus Jost, who holds the Robert L. Willett Family Professorship of Law at Washington and Lee University, concludes his essay with a statement that might represent the only true consensus about health care reform: "The struggle for the soul of health insurance in the United States may be far from over."

###

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2012-10/thc-sot102412.php

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Video: Earnings Flash: BIIB's Beats Estimates

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Source: http://video.msnbc.msn.com/cnbc/49556470/

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Monster Energy Drink linked to 5 deaths, says FDA

HAGERSTOWN, Md. - The highly caffeinated Monster Energy Drink has been cited in five deaths and one non-fatal heart attack, according to reports that the U.S. Food and Drug Administration is investigating.

The reports claim that people had adverse reactions after they consumed Monster Energy Drink, which comes in 24-ounce cans and contains 240 milligrams of caffeine, or seven times the amount of the caffeine in a 12-ounce cola.

Although the FDA is investigating the allegations, which date back to 2004, the agency said the reports don't necessarily prove that the drinks caused the deaths or injuries.

"As with any reports of a death or injury the agency receives, we take them very seriously and investigate diligently," Shelly Burgess, a FDA spokeswoman, said in a statement.

News of the FDA's investigation follows a filing last week of a wrongful death suit in Riverside, by the parents of a 14-year-old girl who died after drinking two, 24-ounce Monster Energy Drinks in 24 hours. An autopsy concluded that she died of cardiac arrhythmia due to caffeine toxicity and the medical examiner also found that she had an inherited disorder that can weaken blood vessels. But the child's parents claim Monster failed to warn about the risks of drinking its products.

Monster Beverage Corp., which touts on its web site that the Monster Energy Drink is a "killer energy brew" and "the meanest energy supplement on the planet," puts labels on

cans that state that the drinks are not recommended for children and people who are sensitive to caffeine. The company, based in Corona, did not immediately respond to calls seeking comment on Monday, but said last week that it is "unaware of any fatality anywhere that has been caused by its drinks."

Monster is among a growing group of energy drinks on the market. Energy drinks are a tiny part of the carbonated soft drink market, representing about 3 percent of sales volume, according to a recent report by industry tracker Beverage Digest. But at a time when soda consumption is declining, energy drinks are becoming more popular: Last year, sales volume for energy drinks rose by nearly 17 percent.

Monster has benefited the most from the increase. Last year, Monster had a 35 percent share of the energy-drink market based on volume, while Red Bull had 30 percent and Rockstar had 19 percent, according to Beverage Digest. Coca-Cola and PepsiCo are far smaller players in the arena, with about 5 percent each.

Investors have warmed up to the drinks as well. In the past two years, Monster's shares have more than tripled, from about $22 and hit a high of about $79 in June. But on news of the FDA investigation, Monster's shares plunged $7.59, or 14.2 percent, to close at $45.73 in trading on Monday.

The increase in popularity has brought heightened scrutiny. The levels of caffeine in the drinks have raised worries: Although the FDA caps the amount of caffeine in soda to 0.02 percent, there is no such limit for energy drinks.

In August, New York state Attorney General Eric Schneiderman issued subpoenas to energy drink makers, including Monster, as part of the state's investigation of the industry. And in September, Senators Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., asked the FDA to take another look at the effect that caffeine and other ingredients in energy drinks have on children and adolescents.

----

Matthew Perrone reported from Washington.

Source: http://www.dailybreeze.com/ci_21835082/monster-energy-drink-linked-5-deaths-says-fda?source=rss_viewed

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T.S. Sandy may impact Central Florida coast

A tropical storm watch has been issued for South Florida, from Jupiter Inlet south to the Keys, as Tropical Storm Sandy is expected to bring gusty winds and potentially heavy rain to the region on Thursday and Friday.

On Wednesday morning, the system was approaching hurricane strength and taking aim at Jamaica. At 8 a.m., it was about 95 miles south of Kingston, moving north at 14 mph with sustained winds of 70 mph.

Sandy is projected to strike Jamaica on Wednesday and Cuba on Thursday as a hurricane. It then is expected to arrive in the central Bahamas early on Friday as a strong tropical storm.

At that point it would be about 200 miles east of Miami, its closest approach to Florida. It is forecast to generate gusts to 40 mph on Thursday and 50 mph on Friday, as well as 1 to 3 inches of rain in South Florida.

Central Florida also is forecast to be ruffled by gusty winds Thursday and Friday. The windy conditions should start to subside on Saturday.

After departing the Bahamas, Sandy is expected to curve northeast into the Atlantic and start falling apart by Sunday.

Meanwhile, Tropical Storm Tony, the 19^th named storm of the season, formed in the Central Atlantic on Tuesday night. It poses no threat to land.

Tony makes 2012 the third busiest season on record, tied with 1887, 1995, 2010 and 2011.

Source: http://www.orlandosentinel.com/sfl-tropics-wednesday-20121023,0,6297052.story?track=rss

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3M Thanks Automotive Industry Customers with Premier Sports ...

Posted on October 23, 2012 by Kerry Marsh

Bracknell, UK, 23 October 2012 ? Diversified technology company 3M has announced a second year sponsorship arrangement with Premier Sports in appreciation of auto-industry customers and trade partner patronage for trusted 3M products, including vehicle wrapping films, car care products, injury supports, personal device skins and high-strength bonding tape. As a result of the sponsorship, a selection of live and delayed motorsports, football, Rugby Union and League, NHL, and mixed martial arts (MMA) events will be screened free-view from Friday 26 October to Monday 29th October during a 60 hour free-view period promoting both 3M products and Premier Sports? content.

Richard Webb, Operations Director at Premier Sports commented, ?Following the success of 3M?s sponsorship of Premier Sports? NASCAR coverage last year, we are thrilled to have renewed our cooperation in 2012. UK Sky viewers are in for a real treat and will not only get a taste of a normal weekend on Premier with lots of live sports action but will also get to see some of the best moments we have broadcast over the past 12 months with the finals of the NHL, NRL and Blue Square all being repeated.?

Premier Sports on Sky channel 428 is the only UK channel showing complete NASCAR Sprint Cup events from start to finish live from the US. 3M TV advertising and sponsorship will run throughout the weekend?s programming with the highlights including live NASCAR racing from Martinsville, Top 14 Rugby from France with Stade Francais v Toulouse, live Blue Square Premier Football from England featuring Mansfield?s trip to Dartford, the first airing of Cage Contenders MMA, the Supercl?sico from Argentina featuring River Plate v Boca Juniors and a chance to see last season?s NRL, Blue Square and Championship Rugby League finals. On top of all that, HBO?s acclaimed fly on the wall series NHL 24/7 ?Road to the Winter Classic? will be broadcast back to back as well as the Winter Classic between the New York Rangers and Philadelphia.

NASCAR is one of the most viewed professional sports in terms of TV ratings in the United States and NASCAR races are broadcast in more than 150 countries worldwide. 3M?s involvement extends further than just sponsorship: most NASCAR Sprint Cup cars use Controltac Graphic Film Series 180 from 3M. This is favoured for its light weight, reliable performance, expert finish and speed to apply; core characteristics mirrored by the NASCAR racing team and its award winning pit crew known as the Pitbulls.

3M?s TV advertising will especially support those customers and trade partners involved in vehicle graphics, body refinishing and repair. Featured products include wrapyourcurves.co.uk, 3Mcarcare.co.uk, 3M Futuro Supports, 3M VHB Tape and Wrappz.

wrapyourcurves.co.uk is a key industry resource for vehicle wrapping established to support commercial and consumer vehicle personalisation and branding needs. The professional vehicle wrapping site has been built to ensure 3M can be found quickly and easily and includes clear, precise search tools for finding car and van wrapping support services at a local as well as national level. It also offers upgraded web-marketing tools for members, opportunities for wrappers to showcase their work to customers and an improved user experience inviting customer enquiries.

-ends-

3M, Controltac, Futuro and VHB are trademarks of 3M Company. Wrappz is a trademark of Undercover Design Ltd. NASCAR is a registered trademark and NASCAR Sprint Cup Series is a trademark of the National Association for Stock Car Auto Racing, Inc. NHL and NHL Winter Classic are registered trademarks of the National Hockey League. Sky is a trademark of British Sky Broadcasting Group plc. HBO is a registered trademark of Home Box Office, Inc. Stade Francais is a trademark of Stade Francais Paris S.A. Blue Square is a registered trademark of The Rank Group PLC. Premier Sports is the brand name for a group of sports-oriented television channels, operated by the Luxembourg registered Premier Media S.? r.l. New York Rangers is a trademark of MSG Holdings. Philadelphia Flyers is a trademark of Comcast Spectacor. All trademarks belong to their respective owners.

About Premier Sports Premier Sports operates on the Sky platform in the UK on channel 428. Current content includes live NASCAR racing, NHL, Championship Rugby League, National Rugby League from Australia, Top 14 Rugby from France, Speedway, Brisca F1, South American football, Blue Square Conference Football, Boxing and MMA. Please visit www.premiersports.tv or call 0871 663 9000.

About 3M 3M captures the spark of new ideas and transforms them into thousands of ingenious products.

Our culture of creative collaboration inspires a never-ending stream of powerful technologies, creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3,200 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.

Press contacts: Beky Cann Neesham Public Relations Tel: +44 (0) 1296 628180 Email: bekyc@neesham.co.uk

This entry was posted in 3M Commercial Graphics, Press releases. Bookmark the permalink.

Source: http://www.neesham.co.uk/3m-thanks-automotive-industry-customers-with-premier-sports/?utm_source=rss&utm_medium=rss&utm_campaign=3m-thanks-automotive-industry-customers-with-premier-sports

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Self-help Suggestions Aaron Rodgers Jersey That Will Boost Each ...

In order for you to assist your self it is crucial that you will get the correct Aaron Rodgers Elite Jersey information and facts for appropriate self help techniques. In the following paragraphs become familiar with how to manage how you feel and grow anyone you are planning to be. Be sure you stay good through the entire method.

For private growth the tiny things do issue. For instance, if your clothing has become the same earlier times several years, it?s time to get some new, a lot more trendy garments. This, plus a new hairdo, can considerably enhance one?s self impression, and create a comprehensive persona improvement.

A great way to attain greater self improvement is to respect your self and also other people. If you do not respect your self, you may not importance the kind of person you are and will also be considerably more difficult to improve your daily life. Respecting other folks is a terrific way to begin value your self.

Resume school! An associates degree or bachelors degree will definitely available entry doors of Aaron Rodgers Elite Jersey potential for you. You may earn up to two to three times much more with one of these diplomas than in the event you just have a great school degree. It doesn?t really need to be hard or costly possibly. Obtain the school this is the proper fit for you personally.

In terms of keeping ?your community? in order, that will likewise incorporate your budget. Men and women place a lot of unneeded stuff inside their wallets that makes discovering what exactly you need nearly impossible. Use a lesser budget to begin with. Try maintaining it clear of junk you build up. Also, undergo it routinely to ensure that it continues to be thoroughly clean.

Maintain your goals at heart. You can expect to more inclined become preoccupied and even discouraged at one point or other. Be sure to have something to hold you on the right course over these times. Probably somebody else will help you, or you can use a number of objects or places to point out to you of what you want, and the reason why you want it.

Incorporate some calm time into the personal development system. This will assist to organize your feelings and energize you. The rewards can assist you Aaron Rodgers Jersey in your self improvement and in your daily life in general!

Always feel favorably. You will see instances that bad men and women and situations come to you. It is possible to not management or prevent this, nevertheless, you can transform how you will react to it in the event it comes about. The only method you may actually get anyplace is simply by believing that you could succeed.

Wean on your own off of the coffee. Step outside the energy beverages, espresso, and soda. You will see that it is easier to help keep your ideas straight and sleep at night much better at night. It might take serious amounts of get over the withdrawl signs and symptoms, but once they can be removed you can expect to Aaron Rodgers Jersey feel great.

As you now understand how to commence tackling your difficulties, don?t be reluctant! You understand it?s time to transform, now wake up and then make the modifications you wish to make. As explained in the past in the Aaron Rodgers Jersey post, it is really an definite must that you remember to keep optimistic all through the whole process of change.

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Source: http://traffic-secrets.org/self-help-suggestions-aaron-rodgers-jersey-that-will-boost-each-and-every-aspect-in-your-life

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Email Marketing and Mobile - Business 2 Community

If you are a marketer with a keen eye on the future, you?ve probably been giving some thought to how you are going to invest your marketing dollars in the coming years?

A good guess would be with an increased focus on mobile. But that?s a decision that raises several other questions.

If you know that an increasing number of your customers are connecting with your brand via a mobile device, does it make sense to increase your marketing spend on tried and tested techniques like paid search and display advertising? Or would it make more sense to look for a new and exciting method of engaging with your mobile customer base?

The answer to both questions is pretty simple. No and No.

The main problem with ?traditional? online advertising models such as Paid Search (PPC) or display advertising, is that they are not as engaging in the mobile environment as they are on larger screens. This is forcing big name technology companies to re-evaluate their business strategies and focus more aggressively on mobile. This could be one reason why Google has ended its free Google Product Search service in favor of a paid model that could help the company find similar success to eBay?s and Amazon?s recent endeavors into mobile, bridging the gap between search and eCommerce. Facebook is facing similar problems of monetizing its platform as more of its users access the site via a mobile device. ?The problem is so acute that some commentators have even suggested that Google and Facebook might not be at the forefront of the web in as little as five years.

As for new and exciting, its biggest problem is that it is largely untested and therefore hard to justify any real investment in time or money.

So if paid search, social media or the next big thing is not the future for your business, what is?

Well there is online marketing solution that has actually been strengthened by the shift from big screen to mobile and it?s not a new one. In fact, it has been around for almost as long as the Internet itself. Email marketing is so suited to the mobile environment it actually breathes new life into the medium.

Thanks to mobile technology, email is no longer tethered to your desktop/laptop. ?That means your email marketing campaigns have the potential to be checked and engaged with anytime, anywhere. This means, depending on your target audience, that there may never be a bad time to send an marketing email campaign.

Think about it:

-????????? A fashion retailer could hit their customers while they are out shopping (failing to find something that fits) on a Saturday afternoon.

-????????? A restaurant could promote its home delivery service prior to a big television event.

-????????? A fishing tackle retailer could target their customers as they lose old tackle on the riverbank.

-????????? A sports retailer could promote team uniforms and associated equipment during a big game.

-????????? A DVD seller could deliver message to coincide with big award ceremonies or move premiers.

-????????? The list is endless.

As an added bonus, the fact that your prospects now carry their emails around with them also means they are more likely to be re-visited and shared with friends and colleagues.

The real beauty of mobile email is that as a marketer there is very little to change.

You should already be writing compelling subject lines (these are even more important in the mobile environment as your body text will almost certainly be hidden from view until the email is opened). Your email lists should already be nicely segmented and your templates primed for conversion (in the mobile environment this means bigger ?Buy Now? buttons). Now all you need is to make sure your website is optimized for use on a mobile ? and with many eCommerce and content this comes included in the package.

Finally, mobile optimized email campaigns which are short, sweet and easy to interact with work just as well in the big screen environment as they do on mobile devices. Talk about a win-win situation.

Check out this blog post and video from iContact about optimizing your email campaigns for email.

photo credit:??Ed Yourdon

Source: http://www.business2community.com/mobile-apps/email-marketing-and-mobile-what-doesnt-kill-you-makes-you-stronger-0313030

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Twitter's Favorite Button Could Have Been a Thanks Button

If you're a Twitterer, you're probably very familiar with the Favorite button on tweets. It's Twitter's equivalent to the Facebook 'Like' and a way to show appreciation to a good tweet, a weird tweet, a tweeted link or any tweet without replying or retweeting. It's fun and it works. It also could have been known as 'Thanks'. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/x1sVWtRc9M8/twitters-favorite-button-could-have-been-a-thanks-button

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Static iPhone dock available at your rim supplier... Photo by Goco Photography

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Bomb wounds Israeli officer on Gaza border

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Facebook 3Q results show mobile ad growth

FILE-In this Monday, Oct. 1, 2012, file photo, Facebook CEO Mark Zuckerberg, smiles for photographers at the Gorki residencewhile meeting with the Russian Prime Minister Dmitry Medvedev in Moscow. Facebook's third-quarter results released Tuesday, Oct. 23, 2012, inched past Wall Street's expectations, offering evidence that the company is making inroads in mobile advertising, a longtime concern among investors. (AP Photo/Alexander Zemlianichenko, pool)

FILE-In this Monday, Oct. 1, 2012, file photo, Facebook CEO Mark Zuckerberg, smiles for photographers at the Gorki residencewhile meeting with the Russian Prime Minister Dmitry Medvedev in Moscow. Facebook's third-quarter results released Tuesday, Oct. 23, 2012, inched past Wall Street's expectations, offering evidence that the company is making inroads in mobile advertising, a longtime concern among investors. (AP Photo/Alexander Zemlianichenko, pool)

FILE -In this Tuesday, Oct. 2, 2012, file photo, Facebook CEO Mark Zuckerberg, center, addresses students of Moscow's State University in Moscow, Russia. Facebook's third-quarter results released Tuesday, Oct. 23, 2012, inched past Wall Street's expectations, offering evidence that the company is making inroads in mobile advertising, a longtime concern among investors. (AP Photo/Alexander Zemlianichenko)

NEW YORK (AP) ? Facebook finally has proof that it can make money from mobile advertising.

As part of Tuesday's third-quarter results, the world's biggest social media company disclosed for the first time that some 14 percent of its ad revenue came from mobile advertising. It started showing ads to users who access Facebook from their phones and tablet computers about six months ago.

Since before the company's initial public offering in May, investors have worried that Facebook isn't taking advantage of its growing mobile user base.

"I want to dispel this myth that Facebook can't make money on mobile," said CEO Mark Zuckerberg in a conference call with analysts. "This may have seemed true earlier this year because we hadn't started trying yet."

Tuesday's quarterly financial report ?Facebook's second as a public company? sent its stock up $2.53, or 13 percent, to $22.03 in after-hours trading. Facebook had closed up 18 cents at $19.50 in regular trading on a day that saw the Dow Jones Industrial Average drop 243 points, or 1.8 percent.

Facebook Inc. posted a loss of $59 million, or 2 cents per share, in the July-September period. That's down from earnings of $227 million, or 10 cents per share a year ago, when Facebook was still privately held.

Excluding special items, mainly related stock compensation expenses, Facebook Inc. earned $311 million, or 12 cents per share, in the latest quarter, a penny better than what analysts were expecting.

Revenue rose 32 percent to $1.26 billion from $954 million. That's also higher than the $1.23 billion that analysts polled by FactSet had expected.

Facebook's monthly user base grew 26 percent from a year earlier, to 1.01 billion. Some 60 percent of users access Facebook using a mobile device, the company said. At the end of the second quarter, less than 57 percent of its then-955 million users came from mobile devices.

"People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform," Zuckerberg said. "At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company."

Advertising revenue was $1.09 billion, up 36 percent from a year earlier. It represented about 86 percent of Facebook's total revenue. In the second quarter, Facebook's ad revenue grew at a slower pace ? 28 percent from a year earlier, to $992 million. Baird analyst Colin Sebastian said that besides the mobile progress, the acceleration of ad revenue was a big reason for Facebook's stock price jump.

"There was some debate that they'd be able to pull that off," he said.

Revenue from payments and other fees climbed 13 percent to $176 million. The figure includes Facebook's cut from the virtual items people buy for games they pay on the site. Facebook said that while payments from Zynga Inc. declined, its overall games ecosystem has become more diverse. In recent quarters Facebook has derived as much as 12 percent of its revenue from "FarmVille" maker Zynga Inc., but Zynga has been experiencing a slowdown. Zynga said Tuesday that it is laying off about 5 percent of its workforce of 3,000 people.

Facebook did not provide guidance for the current quarter or beyond, a practice it has maintained since its first earnings report as a public company in late July.

Facebook's stock has been trading at roughly half of its initial public offering price of $38. The May 18 IPO was one of the most highly anticipated offerings in recent years, but the excitement quickly deflated ? in part due to concerns about Facebook's ability to grow mobile ad revenue. The stock has not traded above its IPO price since its first trading day.

Though investors took it as a good sign, Sebastian called Facebook's mobile progress incremental.

"They have a lot of work to do," he said.

Facebook's challenges include ensuring that users are not overwhelmed by mobile ads bombarding their smaller phone and tablet screens. Chief Operating officer Sheryl Sandberg said the company monitors user engagement to make sure this doesn't happen.

As Facebook's user growth inevitably plateaus, the company will also have to grow the money it makes from each user, Sebastian said, adding that Facebook is on the right path as it experiments with new ad formats and products.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2012-10-23-Earns-Facebook/id-1a3c5754015843ff81cccbedb062951b

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New Space: A groundbreaking journal

Public release date: 23-Oct-2012
[ | E-mail | Share ]

Contact: Bill Schappert
bschappert@liebertpub.com
914-740-2100
Mary Ann Liebert, Inc./Genetic Engineering News

For the new epoch of public and private space research and exploration

New Rochelle, NY, October 23, 2011Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) announces the launch of New Space (http://www.liebertpub.com/space), the only international peer-reviewed journal dedicated to space innovation. This groundbreaking publication facilitates the emerging multidisciplinary opportunities for space-based collaborations of industry, academia, and government agencies. The Journal will be available in print and online, with an open access (http://www.liebertpub.com/nv/for-authors/open-access-options/58/) option.

Featuring world-class content that covers innovative and expanding applications at the intersection of space science, engineering, policy, and business, the Journal encourages the growth of rapidly expanding enterprises and products that will advance knowledge, benefit society, and improve the way we live. New Space is the forum in which innovative applications of emerging space-based technologies and initiatives will be discovered, identified, discussed, and applied. New Space will publish leading-edge research in all engineering and technology disciplines required to support and advance the new epoch of international space endeavors including tourism, colonization, deep space research, and asteroid mining in both the private and public sectors.

The Editor-in-Chief for New Space is G. Scott Hubbard, Professor of Aeronautics and Astronautics at Stanford University, an expert on the emerging entrepreneurial space industry, and Director of the Stanford Center of Excellence for Commercial Space Transportation (COE CST). Professor Hubbard has been engaged in space-related research as well as program, project, and executive management for more than 35 years including 20 years with NASA, culminating as Director of NASA's Ames Research Center. Currently on the SpaceX Safety Advisory Panel, he previously served as the sole NASA representative on the Columbia Accident Investigation Board, was NASA's first Mars program director, and successfully restructured the entire Mars program in the wake of mission failures. He is the founder of NASA's Astrobiology Institute, conceived the Mars Pathfinder mission with its airbag landing, and was the manager for NASA's highly successful Lunar Prospector Mission. Dr. Hubbard has received many honors including NASA's highest award, the Distinguished Service Medal.

"This powerful new journal will provide a much-needed multidisciplinary forum on the rapidly advancing knowledge, engineering, and technological developments in this important field with great potential for benefit to mankind and our world," says Professor Hubbard.

In addition to peer-reviewed manuscripts, New Space will publish interviews with leading innovators, roundtable discussions with experts in a variety of fields, point-counter-point discussions, and briefs describing lab demonstrations and field trials.

Company founder and CEO Mary Ann Liebert comments, "New Space has a unique multidisciplinary mandate and an ability to respond with alacrity as this field moves forward. Under the leadership of Professor Hubbard, this journal will play an important role in the advancement of space technology and exploration that will benefit all countries."

###

About the Publisher

Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Astrobiology, Disruptive Science and Technology, and Telemedicine and e-Health. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry's most widely read publication worldwide. A complete list of the firm's 70 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) website.

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Public release date: 23-Oct-2012
[ | E-mail | Share ]

Contact: Bill Schappert
bschappert@liebertpub.com
914-740-2100
Mary Ann Liebert, Inc./Genetic Engineering News

For the new epoch of public and private space research and exploration

New Rochelle, NY, October 23, 2011Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) announces the launch of New Space (http://www.liebertpub.com/space), the only international peer-reviewed journal dedicated to space innovation. This groundbreaking publication facilitates the emerging multidisciplinary opportunities for space-based collaborations of industry, academia, and government agencies. The Journal will be available in print and online, with an open access (http://www.liebertpub.com/nv/for-authors/open-access-options/58/) option.

Featuring world-class content that covers innovative and expanding applications at the intersection of space science, engineering, policy, and business, the Journal encourages the growth of rapidly expanding enterprises and products that will advance knowledge, benefit society, and improve the way we live. New Space is the forum in which innovative applications of emerging space-based technologies and initiatives will be discovered, identified, discussed, and applied. New Space will publish leading-edge research in all engineering and technology disciplines required to support and advance the new epoch of international space endeavors including tourism, colonization, deep space research, and asteroid mining in both the private and public sectors.

The Editor-in-Chief for New Space is G. Scott Hubbard, Professor of Aeronautics and Astronautics at Stanford University, an expert on the emerging entrepreneurial space industry, and Director of the Stanford Center of Excellence for Commercial Space Transportation (COE CST). Professor Hubbard has been engaged in space-related research as well as program, project, and executive management for more than 35 years including 20 years with NASA, culminating as Director of NASA's Ames Research Center. Currently on the SpaceX Safety Advisory Panel, he previously served as the sole NASA representative on the Columbia Accident Investigation Board, was NASA's first Mars program director, and successfully restructured the entire Mars program in the wake of mission failures. He is the founder of NASA's Astrobiology Institute, conceived the Mars Pathfinder mission with its airbag landing, and was the manager for NASA's highly successful Lunar Prospector Mission. Dr. Hubbard has received many honors including NASA's highest award, the Distinguished Service Medal.

"This powerful new journal will provide a much-needed multidisciplinary forum on the rapidly advancing knowledge, engineering, and technological developments in this important field with great potential for benefit to mankind and our world," says Professor Hubbard.

In addition to peer-reviewed manuscripts, New Space will publish interviews with leading innovators, roundtable discussions with experts in a variety of fields, point-counter-point discussions, and briefs describing lab demonstrations and field trials.

Company founder and CEO Mary Ann Liebert comments, "New Space has a unique multidisciplinary mandate and an ability to respond with alacrity as this field moves forward. Under the leadership of Professor Hubbard, this journal will play an important role in the advancement of space technology and exploration that will benefit all countries."

###

About the Publisher

Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Astrobiology, Disruptive Science and Technology, and Telemedicine and e-Health. Its biotechnology trade magazine, Genetic Engineering & Biotechnology News (GEN), was the first in its field and is today the industry's most widely read publication worldwide. A complete list of the firm's 70 journals, books, and newsmagazines is available on the Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) website.

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2012-10/mali-nsa102312.php

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Huge Piece of writing Supply: With an Bum marketing Supplier for ...

Number of View: 28

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Home Improvements: Wet Sanding

Technically,if you want a definition of wet sanding, I would say it is a better alternative for sanding drywall in household repairs or renovation. This method is effective and safe first because the dry dust can not be released into the air in a time of action. Working in this way is a better choice for all those who are very allergic to excessive rubbing. And second, if there is no dust, no extra effort to clean up the mess settled in other furniture. Hopefully, by now you should have a basic idea of this concept! Wet sanding is nothing but dry sanding process posed drywall or plaster at the time repairs on your home. The main ingredients used in sanding is the right choice of sanding sponge. Yes, the sponge is a ' tool ' used to sand patch and block in the wall. This often requires flushing and cleaning though!

To repair drywall happen anywhere in your home. Just like in the living room or kitchen, bathroom possible, using the proper technique of wet sanding is needed. Below I have covered the most simple method of wet sanding wood.

Wet Sanding Wood

The main purpose of sanding, wood or other wood furniture is to reduce the burden on using liquid sandpaper. dry sanding process using sandpaper will make the blockage with the material you deleted. These are often attached to the paper and make your job all the more difficult. Wet sanding then introduced which would remove the waste material in the blink of an eye you and also keep the sandpaper all clean. When it comes to furniture just to apply varnish and paint didn't finish the job. Reached the surface perfectly updated is an important aspect. Check out the steps below to do the same thing, before you jump on just the aesthetics.

1. step: Given one of your furniture, sand the surface down to 320 grit fitfully and remove all sanding dust from the hole and the pores of the wood. You will have to use compressed air or a vacuum to do so. Also, keeping the cloth in hand tactics to clean the surface.

2. step: After you have successfully completed step 1, paste wood filler to make the surface smooth furbished in part you work. Now mix up a simple solution of water and detergent, wet sand the surface and use a rubber sanding block at the bottom center. All this procedure does not take any time to settle. In the final step, use automotive wax to Polish your article of furniture.

Sanding method is the method most recommended and significant work faster towards the improvement project. While wet sanding drywall that guarantees to keep a bucketful of water next to you. Dip a sponge in and keep rinsing frequently when it became cloudy.

Tips for Wet Sanding Drywall

Select Sponge: the Sponge's election was an important aspect of the wet sanding. They are not heavily weighted at all and its availability is easy at any store near-by. Because they are a light-weighted them larger in size, at least larger than your regular kitchen sponge. This quality sponge moistened sand and drywall simultaneously. It is recommended to go for a sponge in the tapered corners.

Clean the Sponge: now the constant use of a sponge is sure to be a sponge on which all mud sediment and particulate matter will still be absorbed. It is therefore often the cleaning will be necessary, because with more dust settling on sponges, taking the same will interfere. Be sure to keep a bucket of water to rinse and wring out the sponge often. Also, make sure you replace and fill the bucket with fresh water dirty once in a while.

Use of water: the water is not always a good solution for everything. In case of wet sanding, if you use too much water, it will have a big effect on the wall. Use plenty of water striking the wall will reduce drying time. This will extend your project work and ended up making you sick until it was all over. Another aspect of using excessive water is raised or behind the walls of plaster. Too much liquid in it will make the whole thing fall apart. So squeeze a sponge You as often as you can to avoid all the fuss.

Do not speed up your work when working on any remodeling project. Though ingenious finessing and consummation of the object takes time, it's much more a better choice if you want to get a clean process.

Source: http://hipposandcrates.blogspot.com/2012/10/wet-sanding.html

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In debates and life, Romney likes the rules

WASHINGTON (AP) ? When it comes to debates, Mitt Romney loves the rules.

The eyes of millions of voters upon him, the Republican candidate is quick to poke holes in his rival's arguments. But he's just as ready to take the moderator to task when he believes the predetermined ground rules have been breached.

Expect more of the same Monday when he and President Barack Obama square off for the third and final time.

Romney bickered with moderator Jim Lehrer in the first presidential debate over whose turn it was to have the final say on taxes. "Jim, the president began this segment, so I think I get the last word," he said. He lodged a similar complaint in the second debate when denied one last chance to weigh in, prompting moderator Candy Crowley to interject that "it doesn't quite work like that."

"The last part, it's for the two of you to talk to one another, and it isn't quite as ordered as you think," she said.

It is that ordered for Romney, who seems at his best and most relaxed in settings with clearly defined parameters that many others experience as overly rigid or stilted. Romney's fondness for the rules mirrors other traits that have been frequent themes throughout his personal and professional life: organization, personal discipline and meticulous attention to detail.

For voters, it offers a window into the fastidiousness and precision he would likely bring with him to the Oval Office.

"He's highly analytical, highly linear in his thinking," said Doug Gross, who chaired Romney's 2008 campaign in Iowa. "When someone steps out of line and your logic is linear, that causes dissonance in your brain."

Romney's partiality to rules in the debate setting was on display throughout the Republican primary, where he resisted efforts by former House Speaker Newt Gingrich, R-Ga., to relax them. Gingrich, whose come-from-behind victory in South Carolina in January was fueled by robust debate performances, wanted audiences to be able to participate more freely in future debates.

Not so fast, said Romney, arguing that candidates seeking the nomination ought to be prepared for the much stricter rules imposed during general-election debates.

You might have thought Romney himself was the moderator in a debate last October when he cut off Texas Gov. Rick Perry to lay down the letter of the law.

"You get 30 seconds," Romney told his opponent. "The way the rules work here is that I get 60 seconds, and then you get 30 seconds to respond, right?"

It's not just during debates. The tendency to abide by rules permeates the way the former Massachusetts governor has carried himself as a candidate, a businessman and a patriarch.

On the campaign trail, Romney typically refuses to answer questions from the traveling band of reporters that constantly shadows him ? except for specially designated times.

"We have press avails and press conferences almost every day, and that's when I answer the questions," Romney said to reporters shouting out questions as he greeted voters in last November in Tampa, Fla.

As a businessman, Romney was known for his systematic, data-driven approach to evaluating risk. Former colleagues have described a man reluctant to entertain ethical gray areas, motivated by his sense that the best ideas thrive when the playing field is level.

"He has an intrinsic sense of fairness and playing by the rules," Gross said. "When he sees someone trying to sidestep or bend the rules, he thinks it's potentially disruptive to the entire process and the entire institution."

Such scrupulousness extends deeply into Romney's personal life, where he firmly adheres to the directives of his faith, abstaining from caffeine and alcohol and donating a substantial portion of his income to the Mormon Church.

Personal responsibility and discipline also seem to be values he expects those around him to uphold. A Vanity Fair profile of Romney in February detailed the strict rules that govern Romney road trips: No unscheduled bathroom breaks for the kids, except when the family stops for gas.

At their summer home in Wolfeboro, N.H., Romney's family holds an annual series of highly regimented games dubbed the "Romney Olympics." They partake in events like nail-hammering, where participants have to hammer a certain number of nails into a board. It's normally one of Romney's best events ? he doesn't tend to do as well in the more athletic competitions, like running ? but he lost a recent round because he put one of the nails in off-center.

In the Romney household, nails that aren't hammered in straight don't count.

Even the most mundane tasks aren't exempt from a wrong and right way of doing things. Asked about their spousal pet peeves in September on ABC's "Live! With Kelly and Michael," Ann Romney said her husband takes issue with the way she squeezes her toothpaste.

"That's right," he replied. "She doesn't go from the bottom and work up, and she leaves the top off."

___

Associated Press writer Kasie Hunt contributed to this report.

___

Reach Josh Lederman on Twitter at http://twitter.com/joshledermanAP

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2012-10-22-US-Romney-Debate-Rules/id-f044611f98da4a4794c34990e6ee14a6

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Lack of sleep tied to teen sports injuries

ScienceDaily (Oct. 21, 2012) ? Adolescent athletes who slept eight or more hours each night were 68 percent less likely to be injured than athletes who regularly slept less, according to an abstract presented Oct. 21, at the American Academy of Pediatrics (AAP) National Conference and Exhibition in New Orleans.

For the abstract, "Lack of Sleep is Associated with Increased Risk of Injury in Adolescent Athletes," researchers asked middle and high school athletes (grades 7 to 12) enrolled at the Harvard-Westlake School in Studio City, Calif., to answer questions about the number of sports they played and the time they committed to athletics (at school and through other programs), whether they used a private coach, whether they participated in strength training, how much sleep they got on average each night, and how much they subjectively enjoyed their athletic participation. Seventy percent of the student athletes (112 out of 160 students; 54 males and 58 females; mean age 15) completed the survey, conducted in conjunction with Children's Hospital Los Angeles. Researchers then reviewed those students' school records pertaining to reported athletic injuries.

Hours of sleep per night was significantly associated with a decreased likelihood of injury, according to the study results. In addition, the higher the grade level of the athlete, the greater the likelihood of injury -- 2.3 times greater for each additional grade in school. Gender, weeks of participating in sports per year, hours of participation per week, number of sports, strength training, private coaching and subjective assessments of "having fun in sports" were not significantly associated with injury.

"While other studies have shown that lack of sleep can affect cognitive skills and fine motor skills, nobody has really looked at this subject in terms of the adolescent athletic population," said study author Matthew Milewski, MD.

"When we started this study, we thought the amount of sports played, year-round play, and increased specialization in sports would be much more important for injury risk," said Dr. Milewski. Instead, "what we found is that the two most important facts were hours of sleep and grade in school."

The advanced age risk may reflect a cumulative risk for injury after playing three or four years at the high school level, Milewski said, and older athletes are bigger, faster and stronger.

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The above story is reprinted from materials provided by American Academy of Pediatrics, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/AOyiNXJtPBs/121021102814.htm

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