Oh, Hey Google: Chomp Launches Its Own AdWords For App Search; Brings Realtime Search To iPhone

Two weeks ago, we covered Chomp's news that it will be powering app search on Verizon's app store for all Android phones. Today, the app search early player is announcing some more big news, and this time advertisers and developers are the ones who stand to benefit. Launching in private beta today is "Chomp Search Ads", a new program that will allow developers to bid on the keywords or phrases that will deliver their ads to users who search for those terms within an app search engine. The ad engine then matches app ads to the most relevant potential customer based on what apps they're currently searching, making ads less annoying and more relevant for the consumer and ideally more lucrative for developers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/MPczHHo-Jk8/

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