Man credited with creating Doritos dies in Dallas (AP)

DALLAS ? Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

___

Information from: The Dallas Morning News, http://www.dallasnews.com

Source: http://us.rd.yahoo.com/dailynews/rss/obits/*http%3A//news.yahoo.com/s/ap/20110926/ap_on_re_us/us_obit_doritos_creator

stoma money ball bill cunningham vladimir putin vladimir putin law and order svu alec baldwin