Executive Career Insights: When Personal Branding Gets A Bad Name

I have been pretty busy with several projects recently and unfortunately, my social media interactions had decreased a lot - so I got on Twitter two days ago to catch up with colleagues and friends when I noticed one of my followers has re-branded his business and his profiel.

While I was very impressed with his new look and vision, I was also very confused. You see in the past two years that I have known him, this is the fifth (yes, fifth) time, he had re-branded his consulting business.

Everytime he did it, it was outstanding, very appealling, seemingly authentic and genuine, but five times? That's taking personal branding to places, it shouldn't go.

-- Are you at a crossroads in your career and convinced that the more "flexible" you are, the more attractive you would be to employers?

-- Are you open to executive positions in different functional areas?

-- Have you decided it's time to change careers, but still want to target positions in your current field for safety?

We all have been there - in today's fast-paced, evolving marketplace, it makes sense to be adaptable, but within limits. You see, with online branding and social media becoming an increasingly integral part of executive career management, it is hard to effectively market yourself under two or more different brands.

Well, no need to lose hope about changing careers or moving in a new direction, it just means that you have to be crystal clear about who you are, what your value proposition is, how companies benefit from your expertise, time and time again.

Ask yourself these questions and work on identifying a solid personal brand that does not need revising every six months.

-- Can you define your target market, in other words, what industries or professions are you focused on for new employment or career growth?

-- Do you know (through research or talking to others) what business challenges your industry is facing?

-- What do you have to offer that would help your target companies/industries overcome some of these business challenges?

-- What three top career achievements can you highlight that would convince employers you are worth your salary/investment?

-- How would your current/former boss and/or colleagues describe you?

Let me know what you uncover, even you may be pleasantly surprised:)

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Related posts:

Two personal brands leaves them twice as confused

What does your online brand say about you?

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About Abby, Executive Career Architect, Job Search Expert, Master Resume Writer

Ask yourself these questions:

-- Does your executive resume accurately describe your management style and leadership capabilities?

-- Is your executive resume rich with compelling Challenge-Action-Results success stories that indicate your value contribution?

-- Does your executive resume convey enthusiasm or energy motivating employers to contact you?

-- Has your executive resume been generating a stream of employer responses for the right jobs?

If you have answered no to any of these questions, you should be talking to Abby Locke. She is an executive resume writer helps senior-level executives to achieve career success through cutting-edge, brand-focused career documents and proactive career management strategies.

Her distinctive executive resume samples have been published in 13 national career publications...click here to schedule a resume consultation.

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