Overseas demand toy manufacturing base in Chenghai by the ...

The overseas demand, rising costs such as multiple factors, mainland toy manufacturing export situation is not optimistic. Reporter 24 days following the Guangdong Provincial Foreign Economic and trade department visited Shantou Chenghai toy provincial demonstration base to understand local culture industry, with the aid of the animation led the traditional toy manufacturing industry transformation, it help many enterprises in the market? winter? in the new development opportunities.

Guangdong Shantou Chenghai area is one of the world famous toy gifts production base, is also China ?s first national export base of toys gifts. In 2011, the toy gift annual output value reached 23900000000 yuan, of which 70% of exports, accounting for 70% of total exports accounted for the region, in the national toy exports 20%.

Since last year, due to weak demand in the international market, domestic integrated cost increases, including Chenghai, mainland toy enterprises operating pressure is more prominent. Chenghai sunny spring trade limited company Ji Huilin says, this year the enterprise order situation is not optimistic, Europe and the United States market atrophy and the situation in the Middle East unrest increased its exports of uncertainty.

The grim situation of China?s foreign trade Daobi enterprises promote industry value chain. The reporter interviews understanding to arrive in Chenghai, the local cultural industry promote the traditional with the aid of the animation toy manufacturing industry transition ways quite effective, enterprises will be the animation culture elements into the toy products, production of animation combined toy derivatives, and promote the traditional toy and gift industry to the creative industries, cultural industries and other high-end industry development, improve the added value of products cheap cosplay costumes.

In Guangdong Austrian flying animation culture Company Limited exhibition hall,? the firepower teenager king? series,? Ba La young devil immortal? and many other animation derivative products many toys. The general manager Chen five says, at present the company?s animation derivative toys and children?s products revenue has accounted for 80% of the total income of the company, and every year, about 20% of the growth.

Shantou city Chenghai District of standing deputy warden Huang Changxin introduces to the reporter, the local has Austrian flying animation, Guangdong hwtoys more than 10 such enterprises into the CCTV and other areas of cooperation development of animation, animation works and its derivative products,? last year, the animation toy industry realizes production value 3300000000 yuan, grow 17.9% compared to the same period. lightning cosplay?

Huang Changxin said, although the anime culture creative industry market prospects are substantial, but in the process of development also faces many problems, one of which is the shortage of talent. Chen also said that the development of independent brands in five, the protection of intellectual property, but the market of pirated products many really bring no small pressure.

Overseas demand toy manufacturing base in Chenghai by the anime transformation of Guangdong

Source: http://article007.info/overseas-demand-toy-manufacturing-base-in-chenghai-by-the-anime-transformation-of-guangdong/

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